One of the most important things you can do for your business as an entrepreneur is to set goals. Your goals can act as a compass and help you make important business decisions. Whether to say yes or no to an opportunity will depend on whether it aligns with your goals. If it is aligns then it’s a yes, if it distracts you from your goal then it’s a no. Without goals you are deciding in the moment as to whether to say yes or no without a concrete direction or focus guiding your decision making.
How much growth would you like to see this year? What is it that you’d truly love to create? What would your ideal year look like? What would you love to accomplish?
Set your goals for the year but also break these goals down to quarterly, monthly, weekly, and daily. This will help you chunk your major goals down into smaller actionable pieces that will keep you moving in the direction of your larger goals.
One thing I’ve...
How’s your marketing plan? Do you have one? Or are you on that constant roller coaster. When things are good and when business is up, you take your foot off and coast…. And then when your business drops you panic and implement a whole bunch of marketing ideas to get business up again. And it goes up. And then you feel good and you sit back and coast. Up. And down. And up. And down. Stop it! You will never achieve sustainable business growth until you get off that roller coaster and create a viable on-going business and marketing plan.
Here’s my recommendation. Plan out your marketing activities for the year. Keep statistics. Know what’s working for you and what’s not. Keep evolving and building your marketing plan from year to year based on what provides you returns. But have your marketing scheduled for the entire year in advance so that you...
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